The Wanya Way:
Transforming F2P Potential into Sustainable Profit
Mastering the science of player behavior and profit.
Trusted by leaders in gaming
Who I Serve
Studio Founders
Seed to Series B
You've built the game. Now build the revenue engine. I help founders design monetization systems that attract investors and scale to millions of DAU.
Indie Developers
Passion + Profit
AAA monetization frameworks adapted for indie budgets. Make real revenue from your passion project without compromising your creative vision.
Mobile Studios
Live Ops at Scale
Your UA costs are rising and ROAS is shrinking. I optimize your live ops pipeline, ad waterfall, and IAP strategy to flip the unit economics.
Unity Startups
Technical Foundation
Build your analytics and monetization stack right from day one. Data pipelines, event taxonomies, and A/B testing frameworks that scale with you.
Game Producers
Data to Decisions
Turn your dashboards into actionable playbooks. I help producers operationalize behavioral data into daily sprint decisions that move KPIs.
Recursive Retention™
Creating habitual engagement through behavioral science and precision loops.
Early Funnel Optimization
Securing the critical Day 0-1 experience to minimize churn.
Progression-Based Loops
Designing satisfying feedback mechanisms for long-term play.
AI-Powered Engagement
Predictive behavioral modeling to react before users lapse.
Social & Live Ops
Community-driven retention via seasonal cycles and events.
Revenue Lift
Average impact observed across core partners implementing Elastic strategy.
Elastic Monetization™
Scaling ARPU through dynamic pricing and frictionless loyalty architectures.
Dynamic Price Points
Adaptive pricing based on purchasing power and session context.
Data-Intensive Ad Strategy
High-yield ad integration that respects the player experience.
Loyalty & Bonus Systems
Tiered rewards that incentivize whale retention and dolphin conversion.
Predictive Personalization
Smart offers triggered at the precise moment of intent.
Proven Track Record
| Platform | Scope & Reach | Impact Highlights |
|---|---|---|
| WinZO | Largest Social Gaming platform in India |
|
| OnMobile | Global Leader in Mobile Entertainment |
|
| PlaySimple | Casual Gaming Titan (Modern Times Group) |
|
Select Strategic Interventions
Case studies in turning complex data into sustainable bottom-line results.
Retention Mastery
Sub-optimal early funnel D1 retention on a legacy F2P title.
Implementation of Recursive Retention loops and AI engagement modeling.
+45% D30 Lift
Monetization Scaling
Stagnant ARPU despite rising user acquisition costs.
Deployment of Elastic Monetization framework and dynamic pricing engine.
3.2x ARPDAU Growth
Why The Wanya Way?
I bring a rigorous, data-first approach forged at IIM Ahmedabad, India's number one B-School and battle-tested through 9+ years in the gaming trenches.
With an impact totaling over $150M in revenue and a portfolio of 80+ games, I don't just advise; I transform.
Ready to Scale?
Let's unlock your project's true monetization potential.
Direct: kumarwanya@gmail.com